Dr. Jason Scott Earl – August 17, 2024

How To Finance Your Venture

BYU MS Investor Pitch

Example of Pitch – Hibbard Fishes

Professor Tserennyam Sukhbaatar – BYU Hawaii – September 7, 2024

The meeting began with Anita Hummel welcoming the participants and introducing Sergey, who was set to present on marketing.

Tserennyam Sukhbaatar then took over and discussed the exponential growth of social media users and the need for businesses to prioritize social media and search engine marketing. He also provided hands-on recommendations for utilizing social media platforms effectively, emphasizing the importance of consistent posting and targeted advertising strategies.

Tserennyam Sukhbaatar led a discussion on the strategic use of targeted advertising on social media platforms, focusing on the importance of narrowing down the audience to specific customer segments.

He stressed the criticality of understanding the target audience and utilizing internal databases for market research. He also delivered a comprehensive presentation on the critical role of Google Maps in business growth, stressing the impact of customer reviews and the necessity of maintaining a high star rating.

The meeting also included discussions on promoting B2B businesses on Google while maintaining customer confidentiality, customer review management, and marketing budgets.

Tserennyam Sukhbaatar and Phillip Tan engaged in a detailed discussion about the importance of proactively asking for market budget when dealing with brands. They shared insights into their experiences of successfully obtaining marketing support by requesting it from brands, emphasizing that brands are often reluctant to provide market budget unless prompted.

The meeting concluded with a discussion on using social media for a feasibility study for a business idea, leading to a conversation on the potential advantages and challenges of this approach.

The conversation emphasized the significance of genuine customer feedback and the potential pitfalls of relying on artificial means to boost business visibility. Throughout the meeting, the speakers emphasized the need for careful consideration of industry-specific factors and profit margins, particularly for startups.

Key Questions

How can social media be used for feasibility studies and market research for a new business?

View On Video At 51:31

What is the recommended percentage of revenue to allocate to marketing budget for a healthy investment?

View On Video At 55:45

How can businesses request marketing support from brands they represent?

View on Video At 1:03:49

Marketing Your Business In a New Age