Jia Kit Lew, founder of One Ice Cream, took home 3rd place in The Great Idea category at the 2024 BYU MS Asia Business Plan Competition in Singapore. It’s a meaningful win for the growing brand — and a chance to turn a solid idea into something bigger.
In a short but heartfelt message, Jia Kit shared his excitement:
“Hey BYU MS, thank you for choosing One Ice Cream as a third place in this year’s competition. We’re really happy that we get to receive this prize money for us to build our business.”
Table of Contents
- What’s Next for One Ice Cream?
- Looking the Part and Showing Up
- A Sweet Start to a Bigger Dream
- Related Content
What’s Next for One Ice Cream?
With the support from the competition, Jia Kit has a clear roadmap for growth. One of his first priorities is increasing production capacity by acquiring another ice cream machine. This would allow One Ice Cream to make batches simultaneously, streamline operations, and fulfill more orders — a crucial step as demand increases.
But it’s not just about making more ice cream. Jia Kit is also focused on making the brand more visible and memorable. He plans to invest in targeted social media ads on platforms like Instagram and Facebook, aiming to boost local reach and grow a stronger online following.
Looking the Part and Showing Up
Improving the product’s look is another key move. Jia Kit plans to enhance product presentation with better packaging — something that not only upgrades the customer experience but also signals professionalism and care.
He’s also thinking locally. Sampling at community events and partnering with local cafes or grocery stores will help build grassroots support and keep One Ice Cream connected to its base. It’s a smart blend of digital reach and physical presence — building both brand and community.
A Sweet Start to a Bigger Dream
Jia Kit’s plans are thoughtful, practical, and full of potential. His approach reflects exactly what the BYU MS Asia Business Plan Competition aims to celebrate: innovation with heart, and ambition backed by action. For One Ice Cream, this third-place finish isn’t the end — it’s the start of something even sweeter.
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Related Content
Breaking Ground: Lawrence A. Alcantara’s Triumph in The Great Idea Competition
In a dazzling display of entrepreneurial prowess, Lawrence A. Alcantara emerged victorious in the Great Idea Competition at the BYU MS Asia Annual Conference 2023 in Manila.
Clinching the top spot, Lawrence secured a prize of US$1,000 for his transformative business plan, Surig-awesome Resort, set to redefine the landscape of Sohoton Cove in Surigao del Norte, Mindanao.
You can discover more by reading Breaking Ground: Lawrence A. Alcantara’s Triumph in The Great Idea Competition by clicking here.
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The BYU Management Society is a business, professional network, and career development program whose primary focus is to help grow moral and ethical leadership worldwide. It also helps support the local communities where the BYU Management is organized and operating. The organization is open to all.
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Business Plan Information
BYU Management Society（BYUMS）Asia Region is organizing the Business Ideas and Plan Competition to support and promote the spirit of self-reliance and entrepreneurial start-ups in the region. The BYUMS Business Plan Competition promotes creativity, idea generation, and entrepreneurship by recognizing innovative ideas for new products, services, and technology and, more importantly for encouraging people to become more self-reliant.
You can discover more by reading Business Plan Information by clicking here.
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- Jia Kit Lew of One Ice Cream Wins 3rd Place in “The Great Idea” Category at BYU MS Asia Business Plan Competition 2024 in Singapore – April 15, 2025
- Ohana Paradise: Winner of the Great Idea Category in BYU MS Asia Business Plan Competition 2024, Singapore – March 18, 2025
- Kevin Tran: Leading with Purpose and Passion – March 18, 2025